We release films in cinemas because we believe that exceptional stories deserve to be experienced in every possible way

We release films in cinemas because we believe that exceptional stories deserve to be experienced in every possible way—including on the big screen. By bringing select movies to theater's, we provide the filmmakers we partner with an opportunity to showcase their work in a format that magnifies the drama, detail, and emotion of their creations. While we’re known for making films easily accessible to our members at home, cinema releases allow us to expand the reach of our stories and engage with audiences who cherish the communal experience of watching films in a theater. This strategy also supports the creative vision of filmmakers who see their movies as cinematic experiences, complete with the sound, scale, and atmosphere that a theater offers.